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Marketing and Public Relations

Associate of Business Administration in Marketing

繁中

Marketing covers a broad spectrum of career opportunities. It is one of those fields where you can have many choices in careers. As long as there is an economy and businesses exist within that economy, marketing will always be needed. The marketing professional in any industry plays a vital and important role in the business. This associate degree programme will help you understand the fundamental knowledge in business and the principles of marketing, and develop your competencies in language, critical thinking, quantitative analysis and business performance evaluation. All these will prepare you for your future career development or further studies in the marketing field. In short, this Associate of Business Administration in Marketing programme is your ideal choice.

 

FACULTY

Business

 

PROG. CODE

ABAMKT

 

CAMPUS

Tai Wai

 

QF LEVEL

4

DURATION

2 years

 

CREDIT POINTS

63 CPS 

 

AWARD TYPE

Associate Degree  

 

QR REF/
VALIDITY PERIOD

17/000293/L4
01/09/2020-31/08/2024

 

Admission, entry requirements and fees

A range of admission options are available for students of different academic backgrounds. Find out how to apply.  

No programme specific entry requirement.  Please refer to General entry requirements

Fees

Application Fee

$150

Application fee is payable when applicants are invited for interviews.  Application fee can be paid by the following methods:
  1. By direct deposit at any branch of the Hang Seng Bank or ATM transfer (Bank Code: 024) (A/C number: 359-300001-004)
    2. OR
  2. By Octopus Card at the College Office

Tuition Fee

All Full-time Associate Degree/Higher Diploma students are required to take 63 credits in two years at HK$1,900 per credit. Total tuition fees for two years are about HK$119,700.

Other Fee

A Graduation Fee of $400 will be charged upon enrolment in a programme.

Financial Assistance

Students enrolled in self-financing Bachelor/Associate Degree /Higher Diploma programmes are eligible to apply for financial assistance from the following sources:

  • Financial Assistance Scheme for Post-Secondary Students (FASP)

    Provides means-tested financial assistance to needy full-time students pursuing locally-accredited, self-financing post-secondary education programmes at the level of associate degree, higher diploma or degree. The scheme aims to provide financial assistance to needy students so that no eligible students will be denied access to post-secondary education because of lack of means.

    Enquiries:       2152 9000
    Website:         https://www.wfsfaa.gov.hk/sfo/en/postsecondary/fasp/overview.htm

  • Non-means Tested Loan Scheme for Post-Secondary Students (NLSPS)

    The NLSPS is used to complement the Financial Assistance Scheme for Post-secondary Students (FASP) to provide loan(s) to eligible students to settle tuition fees of locally-accredited, self-financing full-time post-secondary education programmes at the level of associate degree, higher diploma or degree

    Enquiries:        2150 6222
    Website:          https://www.wfsfaa.gov.hk/sfo/en/postsecondary/nlsps/overview.htm

  • Continuing Education Fund (CEF)

    Some of the AD programmes or course(s) in the AD programmes are included in the list of reimbursable courses for CEF purposes.

    The CEF subsidizes students over 18 years of age with learning aspirations to pursue continuing education and training courses. Eligible applicants enrolling on courses after 1 August 2022 will be reimbursed 80% of their fees on the first $10,000 and 60% on the second $15,000, subject to a maximum sum of HK$25,000 (whichever is the less), on successful completion of a reimbursable programme/course(s).

    Enquiries:        3142 2277
    Website:          https://www.wfsfaa.gov.hk/cef/en/index.htm

Programme outcomes and structure

Programme Intended Learning Outcomes (PILOs) are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this programme will be able to:

PILO

Description

1

Demonstrate a broad knowledge base and solid foundation of generic skills including English and Chinese communication skills, critical thinking and analysis, and digital skills;

2

Appreciate the major socio-political, cultural and economic issues in the local, national, regional and international contexts;

3

Exhibit a strong sense of social responsibility and civic values, a passion in pursuing creativity and innovativeness, and the spirit of lifelong learning;

4

Demonstrate a broad understanding of the key knowledge, concepts and theories of marketing and their applications in the business environment;

5

Apply marketing knowledge and skills to work in the front-line positions or as management traineeships in marketing and/ or in the services sector.
  • Consumer Behavior
  • Marketing Communication
  • Digital Marketing
  • International Marketing
  • Services Marketing
  • Brand Management
  • Marketing Research

To qualify for this award, a candidate shall accrue an aggregate of at least 63 credit points (cps) by satisfactory completion of the following core courses.

Course Code

Course Name

Core Courses (36cps)

BUS10251

Understanding Accounting

BUS10306

Management1

BUS10321

Understanding Marketing

BUS10401

Principles of Economics

BUS20119

Information Management1

BUS20160

Operations Management1

BUS20269

Financial Management1

BUS20309

Business Ethics and Corporate Social Responsibility

BUS20312

Consumer Behavior

BUS20313

Services Marketing

BUS20316

Marketing Communications

BUS20367

Digital Marketing

Elective Course (6cps)

Select two:

BUS20315

International Marketing

BUS20318

Brand Management

BUS20371

Marketing Research

Language Skills (9cps)

CGE1200

Practical Chinese

CGE1000 / 1500

English for Academic Studies A / B

CGE2001

English Prof Comm. Skills for Business

General Education (12cps)

CGE10413

Hong Kong Society

CGE13113

Understanding Statistics

CGE14411

Critical Thinking

CGE26515

Understanding Contemporary China

Note 1: Course transferrable to BBA programmes of CityU

According to the Graduate Exit Survey, 84.8% of surveyed graduates went on to further studies. The following further studies pathways is not exhaustive but only aims to show some examples.

UOW College Hong Kong

  • Bachelor of Banking and Financial Technology (Honours)
  • Bachelor of Marketing and Supply Chain Management (Honours)
  • Bachelor of Maritime Services and Operations Management (Honours)

 

City University of Hong Kong

  • Bachelor of Business Administration in Information Management
  • Bachelor of Business Administration in Management
  • Bachelor of Business Administration in Marketing

 

Hong Kong Baptist University

  • Bachelor of Business Administration (Honours) - Marketing Concentration

 

The Chinese University of Hong Kong

  • Integrated Bachelor of Business Administration
  • Bachelor of Social Science in Gender Studies
  • Bachelor of Social Science in Sociology

 

The Hong Kong University of Science and Technology

  • Bachelor of Business Administration in General Business Management
  • Bachelor of Business Administration in Marketing

 

The University of Hong Kong

  • Bachelor of Business Administration (Information Systems & Analytics)
  • Bachelor of Business Administration (Marketing)

 

Note 1: Some courses are transferrable to the BBA programmes of CityU.  Please visit programme structure for details.

Graduates from this programme will be able to find employment in frontline positions in firms where marketing is an important function. These firms cover a range of business areas such as international trade, finance, service, retail, and wholesale.

     

Any enquiries relating to the ABAMKT programme should be directed to the Programme Leader, Mr Paul Yee.

Contact Us

Faculty of Business

Telephone: 2707 3131
Fax: 2707 3132
Email: uowchk-fbu@uow.edu.au

Address: 3/F, 18 Che Kung Miu Road, Tai Wai, New Territories, Hong Kong


[accessible via MTR Tai Wai Station Exit B]

College Office

Telephone: Main campus - 2707 3111 / 2707 4669
Fax: 2707 3222
Email: uowchk-main@uow.edu.au

Address: 1/F, 18 Che Kung Miu Road, Tai Wai, New Territories, Hong Kong


[accessible via MTR Tai Wai Station Exit B]

Apply to UOWCHK

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How to apply Admission requirements