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The “ding-ding” chimes are instantly recognizable to Hongkongers and visitors alike. Now add to that the “UOW” brand. In another outdoor advertisement, UOW College Hong Kong has chosen an iconic, popular public transport vehicle of Hong Kong – HK Tramways to promote our unique brand. Trams have been plying the streets of Hong Kong Island since 1904, and nowadays several routes run on the northern shore of Hong Kong Island from Kennedy Town in the west to Shau Kei Wan in the east. The tram selected is the seventh generation type with a modern interior design. The full-bodied painted tram bearing the logo of the College and UOW branding starts running in July 2022 on the busy streets of Hong Kong Island for four weeks. It complements the image recognition achieved on the Kowloon peninsula where a double decker bus was used, highlighting the study opportunities offered at UOWCHK. Hop on!
