市場及供應鏈管理學士(榮譽)

The key features of the BMSCM programme include 1) Integrating the knowledge of marketing with that of supply chain management to better understand the roles marketing and logistics play in creating customer value; 2) Emphasizing the knowledge of modern information technology and its application; 3) Furnishing opportunities to participate in corporate practical operations through internship and overseas field trip.

Amalgamated with contemporary technologies, students will master knowledge and skills both in marketing and supply chain management. Some highlights of the programme are summarized below:

• Aims at nurturing talents to fit in the dramatic changes in business practices in the new economy;
• Focuses on skills in serving customers expectation in the Industry 4.0 era, including the application of Internet of Things, the use of robotics, Artificial Intelligence (AI), and the application of advanced analytics on big data;
• Equips students with highly demanding skills for future businesses. This distinctive competitive edge will improve their employability in various industries;
• Allows students to have  a wide choice of potential Minors, including airline and airport studies, Chinese, Japanese, accounting, finance, banking and fintech, AI, and social innovation;
• Encourages students to acquire real-life business experiences through Internship or enrich international exposures through Business Field Trip or exchange study programmes via the UOW Global network.

學生修畢課程後能夠： 

• 應用重要的理論和技能，為本地和國際企業制訂以循證為本的商業決策。
• 創制與實踐有關市場學和供應鏈管理的整合方案以解決顧客滿意度的問題。
• 審視影響本地、國家、區域及國際層面營商環境及市場與供應鏈管理相關的政治、社會文化、經濟、科技及道德議題。
• 應用資訊科技、定量、解難、創意及批判思維技巧，處理市場與供應鏈管理相關事宜。
• 有效地運用溝通及人際技巧，成為具責任感和重視團隊精神的專業人士。

• 消費者研究
• 供應鏈管理商業模型
• 環球供應鏈管理及市場學
• 整合營銷傳播
• 商業智能與大數據分析
• 市場學創新科技應用
• 供應鏈管理人工智能與區塊鏈應用
• 數碼營銷與服務營銷
• 商業策略管理

所有修讀四年制自資學位課程的學生均可選修個別「副修課程」所規定的科目作為自選學科，並在完成有關科目及取得合格後，向學院要求在成績單中列明已完成該「副修課程」。有關詳情，請參閱 Minors in degree programmes 的資料。

To qualify for this award, a candidate shall accrue an aggregate of at least 120 credit points (cps) or 60 credits (for Senior year entry) by satisfactory completion of the following programme requirements:

Programme Core and Electives

An interview survey was conducted with management staff of eleven potential employing organisations in the relevant sectors in 2019 to solicit their views on the career prospects of the potential graduates of the proposed programme. All the interviewees agreed that the curriculum of the programme should be able to meet the future challenges facing marketing and supply chain management in various quarters of businesses.  They agreed that qualities cultivated in the programme such as work ethics, communication skills, punctuality and teamwork, and other attributes including “willing and eager to learn” and “hard-working and committed” are important for the sector.  They also valued the development of innovative ideas in the curriculum of the programme.

Graduates of the programme are likely to find employment in the following sectors:

• Marketing Officer / Executive
• Customer Services Executive / Manager
• Business Analyst
• Logistics Executive / Manager
• Supply Chain Planner
• Warehouse Supervisor
• Shipping Supervisor / Manager

請參閱 "Graduate Profile and Employment Pathway" 。只提供英文版。

如對課程內容及升學需要進一步資料，可向課程主任李彩紅助理教授查詢。