KOL Marketing and Generative AI
| Course Provider | UOW College Hong Kong |
| Course Title | KOL Marketing and Generative AI |
| Area of Studies / Course Cluster | Business, Management and Law |
| Campus | Tai Wai |
| QF Level | 3 |
| Medium of Instruction | Chinese or English |
| Duration | 2 years |
| Award type | Certificate in Senior Secondary Applied Learning |
| QR Ref/ Validity period |
- |
For enquiries, please contact Faculty of Science and Technology (Telephone No: 2707 3232 or Email: uowchk-fst@uow.edu.au).
| MODE | TIME |
|---|---|
| MODE 1 |
Commencement Date: September 2025 (Note: Lessons may also be scheduled during summer holidays.) |
| MODE 2 |
Lessons to be held mainly in schools offering courses. Details to be agreed between course providers and schools. |
Programme structure and outcomes
This course aims to provide students with a foundational understanding of marketing and generative AI, using Key Opinion Leaders (KOLs) as a central theme. It balances basic marketing principles with an introduction to AI technologies and their applications in the field. The course emphasizes practical, hands-on learning and critical thinking about AI use in marketing. Students will learn the importance of KOLs in modern business, gain knowledge and skills in digital marketing, and explore various career opportunities. Generative AI will be used to enhance their learning experience and understanding of marketing concepts.
Learning Activity Highlights
- using AI tools for content creation
- engaging in real-world scenario marketing projects
- developing and presenting AI-assisted marketing plans
- participating in content creation contests
Further Studies
Programmes related to Marketing, Public Relations, Communications, Information Systems.
Career Pathways
Career opportunities include roles such as Marketing and Events Assistants, Marketing Officer, Key Opinion Leader (KOL), Social Media Assistants, Content Creator, and positions in AI-Assisted Communication.