Associate of Arts in Visual Design
Visual Design
This is one of the most progressive academic programmes of design in Hong Kong, which is devoted to add knowledge and understanding of all the ways in which visual design contributes to the culture and society at large. We believe visual design should serve the greater good, and our students will learn and practise in a socially responsible, sustainable manner. We have both a rich tradition in the visual design and a commitment to innovation and expanding the boundaries of design education.
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| Faculty | Science and Technology |
| Programme | Associate of Arts in Visual Design |
| Programme code | AAVD |
| Campus | Tai Wai |
| QF level | 4 |
| Duration | 2 years |
| Credit Units | 63 CUs |
| Award type | Associate Degree |
| QR Ref/ Validity period |
24/000256/L4 01/09/2024-31/08/2027 |
This programme is accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications.
Programme Leaflet of the AAVD programme in 2024-25
For enquiries, please contact Faculty of Science and Technology (Telephone No: 2707 3232 or Email: uowchk-fst@uow.edu.au).
Applications can be submitted by the following methods:
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Online Application |
Electronic Advance Application System for Post-secondary Programmes (E-APP) |
By Post / In Person (Application Form) |
Click here for more information on admissions procedures.
No programme specific entry requirement. Please refer to General entry requirements
Application Fee
HK$150
Application fee is payable when applicants are invited for interviews. Application fee can be paid by the following methods:
- By direct deposit at any branch of the Hang Seng Bank or ATM transfer (Bank Code: 024) (A/C number: 359-300001-004) OR
- By Octopus Card at the College Office
Tuition Fee
HK$1,950 per credit x 63 Credits unit required for Programme Completion
= HK$122,850 (Total tuition fee for two years)
Other Fee
A Graduation Fee of HK$400 will be charged upon enrolment in a programme.
Students enrolled in self-financing Bachelor/ Associate Degree / Higher Diploma programmes are eligible to apply for financial assistance from the following sources:
Financial Assistance Scheme for Post-Secondary Students (FASP)
Provides means-tested financial assistance to needy full-time students pursuing locally-accredited, self-financing post-secondary education programmes at the level of associate degree, higher diploma or degree. The scheme aims to provide financial assistance to needy students so that no eligible students will be denied access to post-secondary education because of lack of means.
Enquiries: 2152 9000
Website: Financial Assistance Scheme for Post-Secondary Students
Non-means Tested Loan Scheme for Post-Secondary Students (NLSPS)
The NLSPS is used to complement the Financial Assistance Scheme for Post-secondary Students (FASP) to provide loan(s) to eligible students to settle tuition fees of locally-accredited, self-financing full-time post-secondary education programmes at the level of associate degree, higher diploma or degree
Enquiries: 2150 6222
Website: Non-means Tested Loan Scheme for Post-Secondary Students
Continuing Education Fund (CEF)
Some of the AD programmes or course(s) in the AD programmes are included in the list of reimbursable courses for CEF purposes.
- The CEF subsidizes students over 18 years of age with learning aspirations to pursue continuing education and training courses.
- Eligible applicants enrolling in courses on/after 1 August 2022 will be reimbursed 80% of the course fee for the first HK$10,000 subsidy and 60% of the course fee for the remaining HK$15,000 subsidy, subject to a maximum sum of HK$25,000, on successful completion of a reimbursable course.
Students should pay attention to the eligibility criteria from the Continuing Education Fund before submitting the application.
Enquiries: 3142 2277
Website: Continuing Education Fund
Programme structure and outcomes
- Learning outcomes & Main subject areas
- Programme study flow & structure
- Further Studies Pathways & Career prospects
Programme Intended Learning Outcomes (PILOs) are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this programme will be able to:
| PILO | Description |
|---|---|
| 1. | Demonstrate artistic skills and abilities in developing and proposing design ideas and creative solutions to problems; |
| 2. | Produce and present aesthetically informed visual communication pieces by using appropriate skills and information technology tools and relevant media; |
| 3. | Conduct visual communication research with a critical mind; |
| 4. | Examine and be aware of major socio-economic, political and cultural issues, development in science and technology, and ethical controversies affecting design trend and design industries in the local, regional and global contexts. |
- Expressive drawing
- Photograhic design
- Social media and advertising design
- Typgraphic design
- Animation design
- 3D modelling and animation
- Advanced motion graphics
To qualify for this award, a candidate shall accrue an aggregate of at least 63 credit units by satisfactory completion of the following core courses.
| Course Code | Course Name |
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| Programme Core (18CUs) | |
| AST20504 | 3D Modeling and Visualization |
| AST20706 | Digital Photography |
| AST24900 | Typographic Design |
| AST24901 | Global Image Building and Awareness |
| AST24902 | Amination Design |
| AST24905 | Social Media Design |
| Programme Core Electives - Sem B, Year 2 (6CUs) | |
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Select any one: |
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Select any one: |
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| Broad-Based Knowledge (18CUs) | |
| AST10701 | Creativity and Creative Thinking |
| AST10702 | Digital Media Design Fundamentals |
| AST10703 | Introduction to Media Production |
| AST11903 | Expressive Drawing |
| AST20716 | Nature Conservation and Eco-photography |
| AST21206 | Globalization and Sustainability |
| Generic Skills (21CUs) | |
| CGE1000* / CGE1500 | English for Academic Studies A / B |
| CGE1200**# | Practical Chinese |
| CGE2003 | English Professional Communication Skills for Technology |
| CGE10413 | Hong Kong Society |
| CGE13220 | Programming for Everyone |
| CGE14411 | Critical Thinking |
| CGE26515 | Understanding Contemporary China |
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Please visit the General Education page for more details. |
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* Students whose DSE score of English Language is below 3 are required to complete this course |
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The table below is not exhaustive and only aims to show some examples of the bachelor's degree programmes offered by UGC-funded institutions and University of Wollongong, Australia which have admitted our past graduates. Our graduates also articulate to various overseas degree programmes offered in Hong Kong.
UOW College Hong Kong
University of Wollongong, Australia
City University of Hong Kong
- Bachelor of Arts in Chinese and History
- Bachelor of Arts in Creative Media
- Bachelor of Arts in Digital Television and Broadcasting
- Bachelor of Arts in Media and Communication
- Bachelor of Arts and Science in New Media
- Bachelor of Science in Creative Media
Hong Kong Baptist University
- Bachelor of Arts (Honours) in Visual Arts
- Bachelor of Arts (Honours) in Film and Television
- Bachelor of Fine Arts (Honours) in Acting for Global Screen
- Bachelor of Social Science (Honours) in Communication
Lingnan University
- Bachelor of Arts (Honours) in Visual Studies
The Chinese University of Hong Kong
- Bachelor of Arts in English
- Bachelor of Arts in Fine Arts
The Education University of Hong Kong
- Bachelor of Arts (Honours) in Creative Arts and Culture
- Bachelor of Arts (Honours) in Creative Arts and Culture and Bachelor of Education (Honours) (Music)
(co-terminal double degree) - Bachelor of Arts (Honours) in Creative Arts and Culture and Bachelor of Education (Honours) (Visual Arts)
(co-terminal double degree)
The Hong Kong Polytechnic University
- BA (Hons) Scheme in Design (Advertising Design / Environmental Design / Information Design / Interaction Design / Interior Design / Media Design / Product Design / Service Design / Social Design)
The University of Hong Kong
- Bachelor of Arts
Graduates of this programme have a wide range of career prospects in the field of visual design and beyond. They can pursue careers as graphic designers, web designers, multimedia artists, animators, game developers, creative directors, art directors, and visual communication specialists. Additionally, they may find opportunities in advertising agencies, design studios, media production companies, digital marketing firms, and other creative industries.
Faculty of Science and Technology
Phone / Whatsapp: (852) 2707 3232
Fax: (852) 2707 3231
Email: uowchk-fst@uow.edu.au