Associate of Arts in Visual Design

Visual Design

This is one of the most progressive academic programmes of design in Hong Kong, which is devoted to add knowledge and understanding of all the ways in which visual design contributes to the culture and society at large. We believe visual design should serve the greater good, and our students will learn and practise in a socially responsible, sustainable manner. We have both a rich tradition in the visual design and a commitment to innovation and expanding the boundaries of design education.

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Programme information

Faculty Science and Technology
Programme Associate of Arts in Visual Design
Programme code AAVD
Campus Tai Wai
QF level 4
Duration 2 years
Credit Units 63 CUs
Award type Associate Degree  
QR Ref/
Validity period
24/000256/L4
01/09/2024-31/08/2027

This programme is accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications.

Programme Leaflet

Programme Leaflet of the AAVD programme in 2024-25

Enquiry

For enquiries, please contact Faculty of Science and Technology (Telephone No: 2707 3232 or Email: uowchk-fst@uow.edu.au).

Applications can be submitted by the following methods:

Online Application
UOWCHK Admission Application Portal
(for all applicants with DSE/ NON-DSE / other qualifications, or mature applicants)

Electronic Advance Application System for Post-secondary Programmes (E-APP)
(for HKDSE 2024/25 only)

By Post / In Person (Application Form)

 Click here for more information on admissions procedures.

No programme specific entry requirement.  Please refer to General entry requirements

Fees

Application Fee

HK$150

Application fee is payable when applicants are invited for interviews.  Application fee can be paid by the following methods:
  1. By direct deposit at any branch of the Hang Seng Bank or ATM transfer (Bank Code: 024) (A/C number: 359-300001-004)
  2. OR
  3. By Octopus Card at the College Office

Tuition Fee

HK$1,900 per credit x 63 Credits unit required for Programme Completion
= HK$119,700 (Total tuition fee for two years)

Other Fee

A Graduation Fee of HK$400 will be charged upon enrolment in a programme.

Financial Assistance

Students enrolled in self-financing Bachelor/ Associate Degree / Higher Diploma programmes are eligible to apply for financial assistance from the following sources:

Financial Assistance Scheme for Post-Secondary Students (FASP)

Provides means-tested financial assistance to needy full-time students pursuing locally-accredited, self-financing post-secondary education programmes at the level of associate degree, higher diploma or degree. The scheme aims to provide financial assistance to needy students so that no eligible students will be denied access to post-secondary education because of lack of means.

Enquiries:       2152 9000
Website:         Financial Assistance Scheme for Post-Secondary Students

Non-means Tested Loan Scheme for Post-Secondary Students (NLSPS)

The NLSPS is used to complement the Financial Assistance Scheme for Post-secondary Students (FASP) to provide loan(s) to eligible students to settle tuition fees of locally-accredited, self-financing full-time post-secondary education programmes at the level of associate degree, higher diploma or degree

Enquiries:        2150 6222
Website:          Non-means Tested Loan Scheme for Post-Secondary Students    

Continuing Education Fund (CEF)

Some of the AD programmes or course(s) in the AD programmes are included in the list of reimbursable courses for CEF purposes.

The CEF subsidizes students over 18 years of age with learning aspirations to pursue continuing education and training courses.

Eligible applicants enrolling in courses on/after 1 April 2019 will be reimbursed 80% of the course fee on the first $10,000 and 60% on the second $10,000, subject to a maximum sum of HK$20,000 (whichever is the less), on successful completion of a reimbursable course.

Eligible applicants enrolling in courses on/after 1 August 2022 will be reimbursed 80% of the course fee for the first HK$10,000 subsidy and 60% of the course fee for the remaining HK$15,000 subsidy, subject to a maximum sum of HK$25,000 (an increase of the CEF subsidy ceiling from $20,000 to $25,000), on successful completion of a reimbursable course.

Students should pay attention to the eligibility criteria from the Continuing Education Fund before submitting the application.

Enquiries:        3142 2277
Website:          Continuing Education Fund

Programme structure and outcomes

Programme Intended Learning Outcomes

Programme Intended Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this programme will be able to:

PILODescription
1. Demonstrate artistic skills and abilities in developing and proposing design ideas and creative solutions to problems;
2. Produce and present aesthetically informed visual communication pieces by using appropriate skills and information technology tools and relevant media;
3. Conduct visual communication research with a critical mind;
4. Examine and be aware of major socio-economic, political and cultural issues, development in science and technology, and ethical controversies affecting design trend and design industries in the local, regional and global contexts.

 Main subject areas

  • Expressive drawing
  • Photograhic design
  • Social media and advertising design
  • Typgraphic design
  • Animation design
  • 3D modelling and animation
  • Advanced motion graphics

Programme study flow

Programme structure

To qualify for this award, a candidate shall accrue an aggregate of at least 63 credit units by satisfactory completion of the following core courses.

Course Code Course Name
Programme Core (18CUs)
AST20504 3D Modeling and Visualization
AST20706 Digital Photography
AST24900 Typographic Design
AST24901 Global Image Building and Awareness
AST24902 Amination Design
AST24905 Social Media Design
Programme Core Electives - Sem B, Year 2 (6CUs)

Select any one:
AST20505
or
AST20709


3D Amination or
Game Development

Select any one:
AST20704
or
AST20710


Media Project or
Introduction to Storytelling

Broad-Based Knowledge (18CUs)
AST10701 Creativity and Creative Thinking
AST10702 Digital Media Design Fundamentals
AST10703 Introduction to Media Production
AST11903 Expressive Drawing
AST20716 Nature Conservation and Eco-photography
AST21206 Globalization and Sustainability
Generic Skills (21CUs)
CGE1000* / CGE1500 English for Academic Studies A / B
CGE1200**# Practical Chinese
CGE2003 English Professional Communication Skills for Technology
CGE10413 Hong Kong Society
CGE13220 Programming for Everyone
CGE14411 Critical Thinking
CGE26515 Understanding Contemporary China

Please visit the General Education page for more details.

*   Students whose DSE score of English Language is below 3 are required to complete this course
** Students who are non-Chinese literate can take a course among the core General Education courses in lieu of CGE1200 Practical Chinese at the recommendation of Programme Leaders and approval by the Chairman of Academic Board
# CGE1800 / CGE1900 Introduction to Spanish / French for non-Chinese speaking students only

Further Studies Pathways

The table below is not exhaustive and only aims to show some examples of the bachelor's degree programmes offered by UGC-funded institutions and University of Wollongong, Australia which have admitted our past graduates. Our graduates also articulate to various overseas degree programmes offered in Hong Kong.

UOW College Hong Kong

University of Wollongong, Australia

City University of Hong Kong

  • Bachelor of Arts in Chinese and History
  • Bachelor of Arts in Creative Media
  • Bachelor of Arts in Digital Television and Broadcasting
  • Bachelor of Arts in Media and Communication
  • Bachelor of Arts and Science in New Media
  • Bachelor of Science in Creative Media

Hong Kong Baptist University

  • Bachelor of Arts (Honours) in Visual Arts
  • Bachelor of Arts (Honours) in Film and Television
  • Bachelor of Fine Arts (Honours) in Acting for Global Screen
  • Bachelor of Social Science (Honours) in Communication

Lingnan University

  • Bachelor of Arts (Honours) in Visual Studies

The Chinese University of Hong Kong

  • Bachelor of Arts in English
  • Bachelor of Arts in Fine Arts

The Education University of Hong Kong

  • Bachelor of Arts (Honours) in Creative Arts and Culture
  • Bachelor of Arts (Honours) in Creative Arts and Culture and Bachelor of Education (Honours) (Music)
    (co-terminal double degree)
  • Bachelor of Arts (Honours) in Creative Arts and Culture and Bachelor of Education (Honours) (Visual Arts)
    (co-terminal double degree)

The Hong Kong Polytechnic University

  • BA (Hons) Scheme in Design (Advertising Design / Environmental Design / Information Design / Interaction Design / Interior Design / Media Design / Product Design / Service Design / Social Design)

The University of Hong Kong

  • Bachelor of Arts

 

Career prospects

Graduates of this programme have a wide range of career prospects in the field of visual design and beyond. They can pursue careers as graphic designers, web designers, multimedia artists, animators, game developers, creative directors, art directors, and visual communication specialists. Additionally, they may find opportunities in advertising agencies, design studios, media production companies, digital marketing firms, and other creative industries.

Apply to UOWCHK

Start your journey

How to apply Admission requirements
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